"I'm a Celebrity let me out of 'ere, guvnor!"
Episode 1 – Welcome to The Firm
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| London - where British cockneys are made |
In London ’s Whitehall, British cockney celebrity Danny Dyer is taken by secret agents to meet with top government official, Sir Anthony Menace…..
“So you see Danny, we need to show the 'Jeremy Clarkson' demographic– Reactionary, Ill-informed, Middle-aged Men, or RIMMERS – that the coalition government really is tough on crime”
“I ‘ear ya Tony. You don’t want Jezzer givin’ it the big ‘un on Top Gear that the Tories ‘ave lost the plot….but wot’s that gotta do wiv me?”
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| The government wants to be this tough on crime |
“Well Danny, as we all know, the best way to convince the British public that one is serious about law and order is through gimmicks and sound-bites, all the better if they are delivered with a celebrity on-board….”
“Well I ain’t no gimmick geezer, know wot I mean? I’m a serious ‘ard man straight from the manor”
“Precisely. Which is exactly why we’ve contacted you to help us with our situation. Our gimmick men have already come up with the…erm, gimmicks. What we need now is somebody to deliver them, somebody with a no nonsense approach to life, a cockney from the East End whose parents probably knew the Krays. Somebody like you Danny”
“I dunno Tony, I’ve never done shit like this - I’m an actor mate, not a screw. Ain’t you got no-one else in the line up. What about Jason Statham?”
“No Danny, he lives in LA, and anyway, he’s from Derbyshire. We want an authentic cockney, a real macho man who has metBritain ’s deadliest men, and can teach these spoilt celebrities a thing or two”
“I see what you’re saying…..but wots in it for me? I can’t go back to the missus sayin’ I’m workin’ as a screw can I? She’ll go chicken oriental!”
“No Danny, he lives in LA, and anyway, he’s from Derbyshire. We want an authentic cockney, a real macho man who has met
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| Jason Statham: A professional cockney impersonator |
“Not a screw Danny, the governor. And not just any old governor. You will be the governor of the world’s very first mixed sex celebrity prison. It’s a ground-breaking project, Danny, the making of history. There could even be a knighthood in it for you”
“You’re avin’ a bubble int ya? Danny Dyer, proper east end boy a knight of the realm? Me Mum'll be so proud”
“Well quite - Sir Danny Dyer does have a certain ring to it. And you’ll be able to sit with Mick Jagger at state functions”
“Sir Mick! That’s a right touch!”
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| Sir Mick likes to rock out at state functions |
“Indeed. And of course the financial rewards will be quite considerable”
“Oh yeah? Wots your idea of considerable? This ain’t some Pinter play, I wanna be earnin’ a proper pound note”
“Well let’s just say your salary will make Ross Kemp’s work on gangs look like a minimum wage job in a Ginsters pasty factory”
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| Ross Kemp is now addicted to gangs |
“No, no Danny, this isn’t “Britain ’s Deadliest Men”. You will give my PA your bank sort code and account number on the way out. And national insurance number. Salaries are paid on the last working day of each month”
“No worries pal. Or should I say PayPal”
“Excellent cockney wit, very droll. Well that’s about it from me Danny. Unless you have any questions?”
“Wot’s the start date Tony?”
“This coming Tuesday. We’ll be arresting the celebrity inmates over the weekend, give them a chance to bed down at the prison before they meet their new governor”
“Top banana. I’ve got to say, when I got bundled into that limo by the men in black I thought I was brown bread. Turns out you spooks are alright.”
“You are too kind Danny. Now, if there are no more questions I think this is what you people in movie circles call ‘a wrap’. We’ll have the driver pick you up from your house at 5am on Tuesday morning. You’ll be bound by the official secrets act until then. The identity of the new governor as well as the inmates is top secret. Not even your wife can know I’m afraid”
“Fair play. I like to keep the ladies guessing, includin’ the missus. Talkin’ of the missus, I better chip off. She'll be wondering where I got to. I only popped out to buy a steak slice. So Tony, I’ll see you next Tuesday then. Get it – C U Next Tuesday. It means ‘cunt’!”
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| .....but who are the inmates? |
“That’s the spirit Danny. And that’s exactly the kind of bold language we will expect from you in the prison”
“Have no fear fella. Danny Dyer only does bold, unless of course you’re talking about the washing powder, in which case I don’t have a fackin’ scooby. Now before I chip off, wots this celebrity nick called then?”
“Now this is the part you’re really going to enjoy Danny. We racked our brains to come up with something that really captures the personalities of the new inmates held at Her Majesty’s pleasure and also highlights your involvement. There was one name that leapt out at us above all else.
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| Washing powder? Fack off! |
Danny, welcome on board to HMP Dyer”
Coming up in Episode 2......
































